RU

Targeted Lead Generation and B2B Outreach

Effective customer search evolves as the company grows.
We adapt lead generation tools and the SDR team to your structure to provide the sales department with a steady flow of meetings through outreach and work with decision-makers.

  • Small Business
    (up to 100 employees)

    Objectives:
    • Free the owner from operational sales and partially transfer the client search function to the team
    • Make the flow of new leads and meetings predictable
    • Implement a basic, working process: searching and qualifying leads, as well as tracking results at each stage of the funnel



    How we work:
    We help shape the search and initial qualification of customers into a separate process: we launch the SDR role, write communication scripts, and set up simple reporting so that the company gains a stable channel for new meetings.

  • Medium Business
    (up to 500 employees)

    Objectives:
    • Build the department structure:
    Marketing - SDR - Sales.
    • Unite marketing and sales into a single working model: creating a unified lead journey — from the first touch to the handover to the sales department
    • Obtain a transparent and accurate picture of the funnel: how many leads enter, at what stages they get "stuck," and where revenue is lost


    How we work:
    We build or relaunch the SDR function as a link between marketing and sales: dedicated SDRs, a unified process for handling inbound and outbound requests, and a transparent funnel from lead to meeting and opportunity (SQL).

  • Large Business and Corporations

    Objectives:
    • Consolidate disparate SDR/inside-sales initiatives into a unified architecture of a Demand Generation Center across all regions and products
    • Introduce common standards for workflows, scripts, and reporting, while maintaining the flexibility of local teams
    • Clearly understand the SDR function's contribution to the overall pipeline and revenue by segments, markets, and business lines

    How we work:
    We design the SDR Team as a scalable model: a single process, a common library of Sales Plays, Team Lead roles, and a system of metrics. We integrate the function into the current marketing/sales structure as a manageable lever for revenue growth.